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SWOT is the word used to evaluate the organization’s physical location. It is a very effective technique for measuring the organization’s positive and negative sides.

Strengths of McDonald’s

McDonald’s has been operating his business for nearly 60 years and has gained a lot of experience in the fast food retailers. Most of the employees who are working at managerial level promoted from assistant. The experienced management company can be a serious situation. McDonald’s in almost all airports, shopping malls, restaurants, etc. For global high street, as well as the most interesting are expensive and busy locations. McDonald’s and Franchises policy are known to have a unique business policy. McDonald’s owns and franchise restaurants run by more than 80% and an ultimate capacity of the community to provide for the company to capitalize on the market franchises.

Weaknesses of McDonald’s

High turnover of staff shows its weak cloth pattern. It is aimed at children advertises Low level of new product innovation. McDonald’s is sometimes criticized for its junk food. It is also noted that service delivery of McDonald’s is unreliable from store to store.

Opportunities of McDonald’s

McDonald’s by inventing new food can boost up its sales can attract more customers and successful innovation.  During the economic crisis, people can stop spending on their clothing and avoid spending money for things, but they cannot avoid food. So, McDonald’s at an affordable price in any situation customers can take advantage of this. For example, the more entertaining and engaging elements can be included in each store. Sponsorships for community support, it can promote the business can work for humanity.

Threats of McDonald’s

More competitors such as KFC, Burger King, Subway, Pizza Hut, etc. are working for the same number of customers. Health problems, fast food companies are usually criticized. Foreign currency fluctuations are also affecting its operation. Competitors’ offerings, lower prices of food are increasing. SWOT analysis of the company’s business strategies you can use to find out the barriers and they can take the necessary steps to solve the problem. McDonald’s clearly understood the importance of this analysis, and that is why; it always keeps his eyes activated.

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