The Australian Wine Industry

The Australian Wine Industry owes its success to word-of-mouth because it is an affordable wine for everyday drinking. Its popularity and success are due to its straightforward fresh mature fruit sold at a very reasonable price.

Australian wine has a taste that makes people who do not drink want to drink this wine. You will not find this wine on the wine list of a good restaurant; people do not open a bottle of the wine on special occasions only. It is a wine that people who like wine want to drink every day, especially with meals.

Australian Wine Industry

BOS frameworks applicable in the success story of the yellow line wine are the careful construction of the buyer element by creating a new value curve, as the yellow tail is now considered the perfect café wine. From the beginning, the wine was produced for everyday drinking and relied more on word-of-mouth than advertising or any other commercial promotion.

When people developed a taste for the wine, it started exporting to America, making it popular with a larger, more affluent population.  Another contributory factor to their success is that it is still a family business and runs accordingly.

Because of its unique taste, Yellow Tail does not face competition from other wine makers. Its price and production cost are both attractive, and it delivers what the customer wants and prefers.

Yellow Tails

The yellow tail also keeps a sharp eye on trends and targets people who are usually teetotalers because they are not hooked on beer or other spirits.  Yellow Tail was well aware of its target audience in the US, females between the ages of 25 and 45.

They started exporting an existing sparkle that quickly became popular with its targeted audience. Since it became popular quickly, it did not have to compromise on price and other factors to beat the competition.

Maintaining their cost structure was not difficult because they could easily obtain material, equipment, and manpower at very reasonable prices. Because of this, they did not have to compromise on quality and did not have to go to unreasonable lengths to beat or eliminate their competitors.

The main factor in their success was quality and price. The yellow tail also studied the strategies of American winemakers and created a BOS strategy profile that beat the competition very effectively.

This proved the theory that no matter how crowded the market is, a good product and strategy will go a long way in carving a niche for itself.