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The business environment today is changing rapidly. It has imposed innumerable challenges on organizations making it difficult for them to survive the intense competition in the market. Firms are faced with competition from both domestic and international producers. Therefore, they need to be updated about the emerging trends in the external environment and implement them in the organization. This shift from the current state, by incorporating new trends, to the desired future state is the change process. Every organization and its management are involved in the implementation of change. There are certain external factors that encourage companies to adopt a different way of conducting their business activities, for instance, the emergence of new technology can motivate firms to adopt it for better efficiency.
However, it is not easy to implement change in the organization; management comes across several issues throughout the process of change. Before understanding the issues, one must be aware of the three stages of change as defined by Lewis in his change model. The three stages include unfreezing, changing/ moving, refreezing. During the first stage of unfreezing, the management must inform and educate people who will be affected by the change. The bottlenecks that may be experienced during the process need to identify and eliminated efficiently. Furthermore, the concerns of workers should be resolved to avoid resistance at the later stages. Next, the change should be implemented during the moving/ changing stage, where the desired result will be produced. Lastly, once the change has been implemented the management should continue to control and monitor the change to ensure that employees are following it.
Organizations need to be aware of the challenges they are likely to experience when implementing change. One of the most important issues is “resistance to change” from the workers. Most of the times employees prefer being the status quo and are satisfied with their existing conditions; therefore, they hesitate to adopt the change. Implementation of change may require these workers to learn new skills; while some of them will be motivated others find it difficult and become resistant. Hence, the management needs to take appropriate measures to avoid resistance to change. For example, they need to ensure effective communication with the employees to know about their concerns and cater them timely. They must be informed how the change will be beneficial not only for the organization but also for the workers.
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